Fast track your growth efforts

Rich has been helpingour teamoptimise copiesfor promotions on Google's home page(google.com) for over2 years now. He started out only helping the EMEA team, but he was quickly asked to support the Global team as well. Given the high visibility of this site and the responsibility we have towards our users, a lot of scrutiny goes into these copies. Rich has helped us elevate the quality of our work. I highlyrecommendhim to anybody wanting to improve the effectiveness of their marketing while staying on brand.

We’ve been working with Zen Conversion for over a year now and I’m super happy we hired them. Zen Conversion has helped us in various ways: Their research has produced surprisingly valuable insights for website optimization and product owners alike and the team has learned a lot about CRO. Most importantly, they have helped us double (!) our annual optimization targets last year. For 2021 we’re already close to hitting our annual targets. [in March!] The financial impact of the tests won to date is huge, and we still have a full pipeline of exciting, promising tests.

I also love the ownership Rich has for the project. I have a lot of different things on my plate, but thanks to him I know that CRO is well taken care of. The communication with him is smooth and pleasant, his expertise regarding CRO is outstanding, and thanks to all their research he understands our business and industry just as well as any full-time employee.

I worked with Zen Conversion as they helped my team optimise our app onboarding funnel. Unlike many other agencies,they were surprisingly low maintenance, meetings were very efficient, and they saved me a lot of time. I think of Zen Conversion as a shortcut to winning test ideas. Some of those ideas we probably could have come up with eventually by ourselves, but it would have taken a lot more time, workshops and iterations; others we never would have thought of or tested. The overall impact was definitely great.

I highly recommend Zen Conversion. If you’re just starting out with CRO the impact of working with them will surely be massive. But even if your company, like Blinkist, has already done a lot of optimisation, Zen Conversion will uncover blindspots and get yousome additional wins.

We’ve been working with Zen Conversion for almost a year. Rich started collaborating with only one of our PMs. Initial resultswere great,so weincreasedscopeand he now supportsmultiple PMswith whatever their projects or success metrics are. My team already ran a lot of tests very successfully before the collaboration; nevertheless Zen Conversion has been able to add a lot of value - either by contributing ideas (several resulting in nice wins already) or by helping PMs with the execution of their own tests.
Zen Conversionmay notlook cheap,but they’reworth every penny.In termsof ROIthey’re a steal.Highly recommend them!

FlixBus has been working with Zen Conversion for the past 5 months and I’m very pleased with the collaboration. It has benefited us at all stages of the optimization process starting with insightful research, developing impactful ideas, prioritizing the right tests, all the way to accurately analyzing the results and maximizing learnings. All of this has helped uslift our CRO effortsontoanother level. Even though we have many morepromising test ideasin the pipeline,we already haveseveralconsiderable wins.CRO is now more than ever perceived as a key driver of success and a focus area for senior leadership. The entire team, from Product Owners to even Engineers, is excited about testing. I highly recommendRichand his teamand I look forward to working with them in the future.

Rich doesn’t do a whole lot of marketing for his company - no blog, no newsletter, no conferences, etc. He just deliversgreat service(and results)and then lets his clients speak on his behalf. That’s the type of consulting company you want to hire!
I can notrecommend himhighly enough.Rich is atrue expertof his craft. He brings a rare combinationof valuable skills- from research, to design, to copywriting, to analytics - that will benefit most teams. Whatever your project, campaign or funnel, he will make them more persuasive and improve your bottom line. We’re definitely very pleasedwith the results.I loveworkingwith himat Mercariand I look forwardto collaboratingwith himon many moreprojectsin the future.

I've been Richard's main point of contact as he's been consulting with us on how to optimize the Google Play checkout flow. This engagement has exceededmy expectations.Rich has gone above and beyond and has delivered stellar work. His research was comprehensive and he has generated a long list of ideas all supported by clear mockups. Some of the proposed tests were very actionable and relatively quick to implement, others were rather big strategic ideas, all of them were impressive.

Before hiring him I was concerned about him not being on site, but those concerns ultimately turned out to be unfounded. Rather, I was pleasantly surprised by how quickly Richard got up to speed. He required very little time investment from our end and has been very easy to work with. We're excited about the first results of the experiments that we've tested already. I'm sure the overall impactof the project will be huge for us.

Richard is a true expertwhen it comes to CRO. He has changed the way the team thinks about persuasion and how we design experiments. I would even say that hiring Rich has helped me getpromotedand I look forward to working with him in the future. If you're optimizing your funnel I highly recommendhis services.

I've worked directly with Rich for almost a year after we engaged him at Breather to assist on our onsite optimization and growth marketing efforts. The collaboration resulted in several significantwinsand our ROIhas beenwildlypositive.

Rich's expertise is exceptional, he is logical and analytical and he brings in the right people for additional help when needed. He was very easy to work with and I was truly impressedby his very structured, user focussed and methodical approach. All his communications (like test plans, results does or biweekly progress calls) were clear and insightful.

From a personal perspective seeing his process from start to finish - from diagnosing problems and identifying opportunities, to test conception, to mockups, implementation and analysis of results - has been a greatlearning experience,especially forteam memberswho are newto CRO,but also for peoplewho haveworked onconversion optimization before.I have no hesitation in recommending him to anyone that is looking to ramp up their CRO efforts.

I've worked with a be of amazing folks, but I generally don't write recommendations since they still work at major companies. I'm taking the time to write about Rich because he's set out on his own as a consultant and that often requires a leap of faith from his clients. In Rich's case, let mereassure youI wholeheartedlyrecommendRichto anybodywanting tosignificantlyboost theironline sales,signupsor other conversions.Hire this guy!He's aGrowth monster.He'll dive in like a tiger, get hands-on, and help you iterate to success. He's very smart, adaptable, easy to work with and he routinely delivers very high ROI.

Working with Rich was an absolutepleasure!Not only did he lead multiple initiatives at TaskRabbit that led to strong,sustainablegrowth,he also helped us make foundational improvements to our testing speed and analytical capabilities. We learned a ton from him: His researchand recommendationschanged the waywe thinkabout our customers,growthand optimization.This intangible impact on our mindset (on top of many successfultests)is phenomenallyvaluable.A lot of this stems from his approach, which is extremely structured and steeped in proven experience. He's a rare blend of data-driven, user focused, strategic and hands-on. His skill levelis top notch.I wholeheartedly recommend him to any company that wants to speed up their growth and elevate their conversion game ---- the ROI will absolutely be there.

Richard has been our conversion consultant for Google Express for the past year and we've been very impressedwith the results. He really understands his craft. He quickly spotted opportunities to improve our sign up flow, came up with compelling, actionable ideas to optimize it, and creatively worked with the team around any limitations. His first testled to an upliftof 30%;his mostrecent testimproved oursuccess metricby 45%. I have no doubt that he'll be a great addition to your team and will help you grow tremendously.